BondWork

Bondwork is a web app that helps our clients understand employee expectations and preferences to cultivate a culture of engagement and motivation. 

Overview

Our team of 8 developers and designers collaborated to create this new service.

Our team of 8 developers and designers collaborated to create this new service.

Our team of 8 developers and designers collaborated to create this new service.

My Contribution

I was responsible for the UX/UI design, one of the app's three core products as well as component creation, prototyping, and proposal design.

I was responsible for the UX/UI design of one of the app’s 4 core features ‘Vision Test’
participating the entire process from UX research to handoff. Also led the interactive prototyping.

Role

UX/UI Designer

UX/UI Designer

UX/UI Designer

Timeline

11 Weeks

Launched in Aug 2024

11 Weeks

Launched in Aug 2024

11 Weeks

Launched in Aug 2024

Skills

UX Research

UX Research

UX Research

Product design

Product design

Product design

Prototyping

Prototyping

Prototyping

Constraints

BtoB

BtoB

BtoB

Mandatory for dashboard

Mandatory for dashboard

Mandatory for dashboard

Responsiveness

Responsiveness

Responsiveness

01.

Discovering the problem

01.

Discovering the problem

01.

Discovering the problem

01.

Discovering the problem

01.

Discovering the problem

Ideation

We began this project by conducting interviews to understand challenges people commonly face at work. One recurring issue stood out: Retention.

Ideation

We began this project by conducting interviews to understand challenges people commonly face at work. One recurring issue stood out: Retention.

Market Research

This finding guided the project’s direction toward understanding the reasons behind employee turnover and exploring ways to solve problem from within. To ground our insights in evidence, we conducted external research to identify data-driven patterns behind the issue.

Discovering Turnover rate

The average turnover rate in Canada rose to 15.5% in 2023, up from 12.4% the previous year.

Research also shows that employee turnover costs exceed an average of $30,000 per person annually. This challenge results in significant costs related to hiring and training.

Understanding the Root Causes of Turnover

Based on our research, employees leave companies for 4 main reasons: role, salary, people, and work culture. Among these, people and work culture significantly impact overall job satisfaction and retention.

Why this matters

Companies recognize that their people are their most valuable asset, yet many still struggle with high turnover. This large cost led us to ask a simple but critical question. “Why do people leave their jobs?” Driven by this, we started our project to find the main reasons and look for ways to help people stay longer and feel motivated at work.

Companies recognize that their people are their most valuable asset, yet many still struggle with high turnover. This large cost led us to ask a simple but critical question. “Why do people leave their jobs?” Driven by this, we started our project to find the main reasons and look for ways to help people stay longer and feel motivated at work.

Companies recognize that their people are their most valuable asset, yet many still struggle with high turnover. This large cost led us to ask a simple but critical question. “Why do people leave their jobs?” Driven by this, we started our project to find the main reasons and look for ways to help people stay longer and feel motivated at work.

Companies recognize that their people are their most valuable asset, yet many still struggle with high turnover. This large cost led us to ask a simple but critical question. “Why do people leave their jobs?” Driven by this, we started our project to find the main reasons and look for ways to help people stay longer and feel motivated at work.

Why this matters

Companies recognize that their people are their most valuable asset, yet many still struggle with high turnover. This large cost led us to ask a simple but critical question. “Why do people leave their jobs?” Driven by this, we started our project to find the main reasons and look for ways to help people stay longer and feel motivated at work.

Problem Statements

Among the four major causes of employee turnover, we decided to focus on two key factors: people and company culture. Based on our findings, we developed the following problem statements using the "How might we" format:

How might we help HR understand employees’ needs and concerns before dissatisfaction grows?

How might we make it easier for team members to feel appreciated and motivated in their day-to-day work?

How might we encourage continuous engagement by turning positive behavior into tangible benefits?

02.

Identifying Opportunities

02.

Identifying Opportunities

02.

Identifying Opportunities

02.

Identifying Opportunities

02.

Identifying Opportunities

Solutions

We come up with the idea that tools for fostering a supportive and engaging work environment which helps organizations reduce turnover, retain valuable talent, and build a strong, motivated workforce. BondWork service provides :

Conduct Employee Satisfaction Survey

Empower Employees through Recognition

Exchange Points
and Earn Benefits

Explore the
Power of Data

Competitors

Based on our research, we clarified the following features to differentiate BondWork from other competitors.

03.

Turning Ideas into Real Products

03.

Turning Ideas into Real Products

03.

Turning Ideas into Real Products

03.

Turning Ideas into Real Products

03.

Turning Ideas into Real Products

User Flow

Before working on the wireframe, we created user flow and came up with the idea to make clear design which align with users needs. Also we iterated user flow based on voice and feedback collections between designer and developer members.

Explore

Explore

Explore

Explore

Explore

Wireframe

I designed the wireframe: recognition feature in the perspective of HR professionals who are responsible for recognition programs. I focused on approaching that :

Recognition feature is

Providing graph and table how many request authorizers have to proceed.

Checking whether the request is appropriate to proceed or not.

Meant to be low time commitment.

04.

Validating the Experience

04.

Validating the Experience

04.

Validating the Experience

04.

Validating the Experience

04.

Validating the Experience

Revision & Iterate

Product and Design decisions are embedded in all parts. Inside of it, I specifically would like to point out 2 areas.

Dashboard

Our target user is HR and Team manager and main task is going to be checking and processing the amount of requests from employees. To easy to make tracking the status, we input progress bar and made badges which can easily differentiate by colours.

After

Before

Table

BondWork utilize tables for each feature, and each table has different column and row items. We iterate the design to make consistency and ensure that users don't feel disoriented when moving from one feature to another.

05.

Delivering for Development

05.

Delivering for Development

05.

Delivering for Development

05.

Delivering for Development

05.

Delivering for Development

Mockup

Key Screens : Conduct Employee Satisfaction Survey 

The NPS (Net Promoter Score) tool allows companies to categorize their survey respondents into Promoters, Neutrals, and Detractors. This categorization enables companies to take actions that enhance employee satisfaction, directly impacting turnover rates.

The NPS (Net Promoter Score) tool allows companies to categorize their survey respondents into Promoters, Neutrals, and Detractors. This categorization enables companies to take actions that enhance employee satisfaction, directly impacting turnover rates.

The NPS (Net Promoter Score) tool allows companies to categorize their survey respondents into Promoters, Neutrals, and Detractors. This categorization enables companies to

take actions that enhance employee satisfaction, directly impacting turnover rates.

The NPS (Net Promoter Score) tool allows companies to categorize their survey respondents into Promoters,

Neutrals, and Detractors. This categorization enables companies to take actions that enhance employee

satisfaction, directly impacting turnover rates.

Key Screens : Recognition Request Process

Recognition Management provides clear data on employee requests, allowing the HR team to quickly identify pending items. Recognition drivers show the current status of recognition categories, helping HR understand areas of interaction among employees and identify categories needing improvement to enhance workplace quality.

Key Screens : Exchange Points and Earn Benefits 

The rewards dashboard will feature real-time analytics and detailed reporting, enhanced by graphical representations of ongoing and upcoming rewards as well as the status of requests (pending, approved, rejected). These insights can be viewed on a weekly, monthly, quarterly, and yearly basis

The Final Protoype

Let’s explore the BondWork! Click the explore button.

06.

Reflecting and Growing

06.

Reflecting and Growing

06.

Reflecting and Growing

06.

Reflecting and Growing

06.

Reflecting and Growing

What I learned

The importance of clarifying the problem and solution

Initially, identifying the causes of the company's turnover rate took time due to its many factors. With limited time, we focused on company culture to propose a solution to reduce turnover rate. However, we felt the Bondwork platform lacked a clear connection to reducing turnover. Moving forward, I want to plan to conduct market and user research to develop a stronger UX-focused solution.

Initially, identifying the causes of the company's turnover rate took time due to its many factors. With limited time, we focused on company culture to propose a solution to reduce turnover rate. However, we felt the Bondwork platform lacked a clear connection to reducing turnover. Moving forward, I want to plan to conduct market and user research to develop a stronger UX-focused solution.

The importance of graphs and using the proper data

While creating user flows, I considered what HR data from the Recognition feature could help reduce turnover and how to present it effectively. Before wireframing, I interviewed people in data-heavy fields like marketing. Their feedback and team discussions helped me list needed data and choose appropriate graphs for user-friendly visualizations.

While creating user flows, I considered what HR data from the Recognition feature could help reduce turnover and how to present it effectively. Before wireframing, I interviewed people in data-heavy fields like marketing. Their feedback and team discussions helped me list needed data and choose appropriate graphs for user-friendly visualizations.

How about another story?

How about another story?

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

© 2025 MoonYoung Lee. All Rights Reserved.

Contact

© 2025 MoonYoung Lee. All Rights Reserved.

Contact

© 2025 MoonYoung Lee. All Rights Reserved.

Contact

© 2025 MoonYoung Lee. All Rights Reserved.

Contact

© 2025 MoonYoung Lee. All Rights Reserved.

Contact

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.

Get in touch

Let’s make a new story together!

I’d be happy to connect and learn how my skillset can contribute to and support your business or digital solutions. Please feel free to contact me.